'The weaker sisters': The first decade of ATV-0 Melbourne and TEN-10 Sydney, 1964-75

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dc.contributor.author Herd, David en_US
dc.date.accessioned 2009-08-20T13:02:06Z
dc.date.available 2009-08-20T13:02:06Z
dc.date.issued 2006 en_US
dc.identifier 2006004333 en_US
dc.identifier.citation Herd, D. 2006 'The weaker sisters: The first decade of ATV 0 Melbourne and TEN 10 Sydney, 1964-75', Media International Australia, vol. 121, no. Nov. en_US
dc.identifier.issn 1329-878X en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/1056
dc.description.abstract This paper presents aspects of an historical analysis of commercial television as a cultural industry by reference to the introduction of the third licences in Sydney and Melbourne. I am looking at the period between 1964 and 1972 and the development of ATV-0 and TEN-10. In the first part of the paper, I examine some aspects of the industry and organizational structures of the time. Since programming flow is the structuring logic of television as a cultural industry, the second part of the paper looks at the programming strategies used by the stations to differentiate them from and allow them to compete with the other commercial stations. I will do this with reference to particular Australian programs scheduled by the stations. My argument is that, for most of the 1960s and into the early 1970s, these stations pursued an essentially defensive strategy attempting to change the station?s competitive position within the existing rules. The change to a more offensive strategy with the genesis of Number 96 was what laid the foundation for financial success. en_US
dc.publisher Centre for Cultural and Media Policy en_US
dc.title 'The weaker sisters': The first decade of ATV-0 Melbourne and TEN-10 Sydney, 1964-75 en_US
dc.parent Media International Australia en_US
dc.journal.volume 121 en_US
dc.journal.number November en_US
dc.publocation UQ, Brisbane, Qld en_US
dc.identifier.startpage en_US
dc.identifier.startpage 119 en_US
dc.identifier.endpage en_US
dc.identifier.endpage 135 en_US
dc.cauo.name FASS.Cultural Studies Group en_US
dc.conference Verified OK en_US
dc.for 200200 en_US
dc.personcode 030989 en_US
dc.percentage 50 en_US
dc.classification.name Cultural Studies en_US
dc.classification.type FOR-08 en_US
dc.description.keywords NA en_US
dc.staffid 030989 en_US

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