Colour as a semiotic mode: notes for a grammar of colour

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dc.contributor.author Kress, Gunther en_US
dc.contributor.author Van Leeuwen, Theo en_US
dc.date.accessioned 2009-08-20T13:02:06Z
dc.date.available 2009-08-20T13:02:06Z
dc.date.issued 2002 en_US
dc.identifier 2005004465 en_US
dc.identifier.citation Kress Gunther and Van Leeuwen Theo 2002, 'Colour as a semiotic mode: notes for a grammar of colour', Sage Publications Ltd., vol. 1, no. 3, pp. 343-369. en_US
dc.identifier.issn 1470-3572 en_US
dc.identifier.other C1UNSUBMIT en_US
dc.identifier.uri http://hdl.handle.net/10453/1055
dc.description.abstract This article presents a brief review of several approaches of 'grammar', as the basis for a discussion of culturally produced regularities in the uses of colour; that is, the possibility of extending the use of 'grammar' to colour as a communicational resource. Colour is discussed as a semiotic resource - a mode, which, like other modes, is multifunctional in its uses in the culturally located making of signs. The authors make some use of the Jakobson/Halle theory of 'distinctive features', highlighting as signifier-resources those of differentiation, saturation, purity, modulation, value and hue. These are treated as features of a grammar of colour rather than as features of colour itself. The article demonstrates its theoretical points through the analysis of several examples and links notions of 'colour schemes' and 'colour harmony' into the social and cultural concept of grammar in the more traditional sense. en_US
dc.publisher Sage Publications Ltd. en_US
dc.relation.isbasedon http://vcj.sagepub.com/cgi/content/abstract/1/3/343 en_US
dc.title Colour as a semiotic mode: notes for a grammar of colour en_US
dc.parent Visual Communication en_US
dc.journal.volume 1 en_US
dc.journal.number 3 en_US
dc.publocation UK en_US
dc.identifier.startpage 343 en_US
dc.identifier.endpage 369 en_US
dc.cauo.name FASS.Faculty of Arts and Social Sciences en_US
dc.conference Verified OK en_US
dc.for 200400 en_US
dc.personcode 0000028128 en_US
dc.personcode 995217 en_US
dc.percentage 40 en_US
dc.classification.name Linguistics en_US
dc.classification.type FOR-08 en_US
dc.description.keywords Colour discourse grammar multimodality semiotics en_US
dc.staffid 995217 en_US


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