Agency-Client Relationship Factors Across Life-Cycle Stages

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dc.contributor.author Fam, Kim-Shyan en_US
dc.contributor.author Waller, David en_US
dc.contributor.editor en_US
dc.date.accessioned 2010-05-28T09:54:46Z
dc.date.available 2010-05-28T09:54:46Z
dc.date.issued 2008 en_US
dc.identifier 2008000929 en_US
dc.identifier.citation Fam Kim-Shyan and Waller David 2008, 'Agency-Client Relationship Factors Across Life-Cycle Stages', Haworth Press, vol. 7, no. 2, pp. 217-236. en_US
dc.identifier.issn 1533-2667 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/10210
dc.description.abstract When an individual or an organization employs an advertising agency to assist in undertaking promotional activities, a number of factors are involved to ensure that the agency?client relationship runs smoothly. However, for the advertiser, as the relationship develops there can be changes in attitudes toward the advertising agency. This paper analyzes the responses of 82 advertisers regarding different elements in the advertising agency?client relationship and compares them across 4 stages in the agency?client life cycle: (a) Inception, (b) Development, (c) Maintenance, and (d) Dissolution. The results of the survey provide some implications to assist in the understanding of agency?client relationships at different times of the life cycle. en_US
dc.language en_US
dc.publisher Haworth Press en_US
dc.relation.hasversion Accepted manuscript version en_US
dc.relation.isbasedon http://dx.doi.org/10.1080/15332660802279503 en_US
dc.rights This is an electronic version of an article published in Fam, Kim-Shyan., & Waller, David. S. (2008). Agency–Client Relationship Factors Across Life-Cycle Stages. Journal of Relationship Marketing, Vol. 7, no. 2, pp. 217-236. Journal of Relationship Marketing is avaliable online at http://www.tandfonline.com/doi/abs/10.1080/15332660802279503 en_US
dc.title Agency-Client Relationship Factors Across Life-Cycle Stages en_US
dc.parent Journal of Relationship Marketing en_US
dc.journal.volume 7 en_US
dc.journal.number 2 en_US
dc.publocation West Hazleton, PA, USA en_US
dc.identifier.startpage 217 en_US
dc.identifier.endpage 236 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150503 en_US
dc.personcode 0000036025 en_US
dc.personcode 010525 en_US
dc.percentage 50 en_US
dc.classification.name Marketing Management (incl. Strategy and Customer Relations) en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords Agency-client relationships, advertising agencies, lifecycle stages en_US
dc.staffid 010525 en_US


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