Individuals' choice behaviour in waiting situations

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Show simple item record Gudergan, Siggi en_US
dc.contributor.editor en_US 2010-05-28T09:54:45Z 2010-05-28T09:54:45Z 1997 en_US
dc.identifier 2006009822 en_US
dc.identifier.citation Gudergan Siggi 1997, 'Individuals' choice behaviour in waiting situations', Allied Academies, vol. 1, no. 1, pp. 22-26. en_US
dc.identifier.issn 1095-6298 en_US
dc.identifier.other C1UNSUBMIT en_US
dc.description.abstract This paper shows that the propensity to interrupt and/or to not engage again into particular waiting situations is not solely depending on the actual time spent waiting. The examination indicates that individuals perceive value resulting from both the time spent waiting and the purpose of engaging into the focal waiting situation. Further, customer satisfaction/dissatisfaction with the focal waiting situation can arise as a consequence of perceived value for waiting and/or perceived value of the purpose of engaging into waiting. The propensity to interrupt and/or to not engage again into the focal waiting situation is modelled as choice behaviour accounting for perceived waiting time value and customer satisfaction/ dissatisfaction with waiting time. en_US
dc.language en_US
dc.publisher Allied Academies en_US
dc.title Individuals' choice behaviour in waiting situations en_US
dc.parent Academy of Marketing Studies Journal en_US
dc.journal.volume 1 en_US
dc.journal.number 1 en_US
dc.publocation Candler, NC USA en_US
dc.identifier.startpage 22 en_US
dc.identifier.endpage 26 en_US BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150506 en_US
dc.personcode 990862 en_US
dc.percentage 100 en_US Marketing Theory en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords NA en_US
dc.staffid en_US
dc.staffid 990862 en_US

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