Dealing with Depression: Australia's Advertising Industry in the 1930s

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Show simple item record Crawford, Robert en_US
dc.contributor.editor en_US 2010-05-28T09:54:08Z 2010-05-28T09:54:08Z 2007 en_US
dc.identifier 2008002712 en_US
dc.identifier.citation Crawford Robert 2007, 'Dealing with Depression: Australia's Advertising Industry in the 1930s', Advertising Educational Foundation, vol. 8, no. 3, pp. 1-15. en_US
dc.identifier.issn 1534-7311 en_US
dc.identifier.other C1UNSUBMIT en_US
dc.description.abstract Facing cautious advertisers and cash-strapped consumers, Australia's advertising industry was forced to fight a life or death battle to remain afloat amidst the Great Depression. However, as the 1930s were drawing to a close, the industry was confident about itself and its future. By examining the growth and development of Australia's advertising industry through the 1930s, this paper will demonstrate how commercial radio not only provided another advertising medium for the industry; it altered the advertising industry's view of itself, and with it, its quest for legitimacy. Moreover, this study will also provide a new perspective on developments in American advertising during the same period. en_US
dc.language en_US
dc.publisher Advertising Educational Foundation en_US
dc.title Dealing with Depression: Australia's Advertising Industry in the 1930s en_US
dc.parent Advertising & Society Review en_US
dc.journal.volume 8 en_US
dc.journal.number 3 en_US
dc.publocation Baltimore, USA en_US
dc.identifier.startpage 1 en_US
dc.identifier.endpage 15 en_US FASS.Education Group en_US
dc.conference Verified OK en_US
dc.for 210300 en_US
dc.personcode 106905 en_US
dc.percentage 100 en_US Historical Studies en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords NA en_US
dc.staffid en_US
dc.staffid 106905 en_US

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