Abstract:
In their rejoinder, Jarzabkowski and Whittington do not concede one point. They even defend the resource-based view of the firm, despite its well-known limitations (the fact that some of its major limitations have been staked by someone labelled a `sociologist¿ does not, from our perspective, make it any more palatable). Their defensiveness is surprising, though perhaps in keeping with Whittington¿s (2007) pithy description of S-A-P (strategy as practice) as being akin to `a pushy younger sibling, making a lot of noise¿.