Images of Organizing in Popular Culture

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Show simple item record Rhodes, Carl en_US Parker, Martin en_US
dc.contributor.editor en_US 2010-05-28T09:53:59Z 2010-05-28T09:53:59Z 2008 en_US
dc.identifier 2008000973 en_US
dc.identifier.citation Rhodes Carl and Parker Martin 2008, 'Images of Organizing in Popular Culture', Sage Publications, vol. 15, no. 5, pp. 627-637. en_US
dc.identifier.issn 1350-5084 en_US
dc.identifier.other C1 en_US
dc.description.abstract Between 1999 and 2004 Playmates Toys Inc. of Costa Mesa, California, released a hugely successful line of plastic fi gurines depicting characters from the animated television series The Simpsons. Under the trademark `The World of Springfi eld?, the series featured the cartoon characters in various poses and confi gurations. They were sold as `playsets? replete with props and scenery. Playmates Toys is a subsidiary of Playmates Holding Ltd, a company listed on the Hong Kong stock exchange. The toys were manufactured in China and distributed all over the world as part of a global empire of fi gures and collectibles ? you might even have one in your home. Playmates operated under a license from the 20th Century Fox Film Corporation as just one part of the multi-million dollar merchandising businesses fuelled by the massive popularity of The Simpsons. Indeed, there are many hundreds of organizations licensed to use The Simpsons to market everything from breakfast cereal to board games. You can even purchase Simpsons branded `sugar free chewable omega 3 capsules? and various `vitamin products?, not to mention the Homer Simpson talking pizza cutter. en_US
dc.language en_US
dc.publisher Sage Publications en_US
dc.relation.isbasedon en_US
dc.title Images of Organizing in Popular Culture en_US
dc.parent Organization en_US
dc.journal.volume 15 en_US
dc.journal.number 5 en_US
dc.publocation London, UK en_US
dc.identifier.startpage 627 en_US
dc.identifier.endpage 637 en_US CMOS Research Strength Core en_US
dc.conference Verified OK en_US
dc.for 150310 en_US
dc.personcode 980438 en_US
dc.personcode 0000044331 en_US
dc.percentage 100 en_US Organisation and Management Theory en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US en_US
dc.location.activity en_US
dc.description.keywords en_US
dc.staffid en_US

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