B2B services: Linking service loyalty and brand equity

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dc.contributor.author Rauyruen, Papassapa en_US
dc.contributor.author Groth, Markus en_US
dc.contributor.author Miller, Ken en_US
dc.contributor.editor en_US
dc.date.accessioned 2010-05-28T09:53:33Z
dc.date.available 2010-05-28T09:53:33Z
dc.date.issued 2009 en_US
dc.identifier 2008003580 en_US
dc.identifier.citation Rauyruen Papassapa, Miller Kenneth, and Groth Markus 2009, 'B2B services: Linking service loyalty and brand equity', Emerald Group Publishing, vol. 23, no. 3, pp. 175-186. en_US
dc.identifier.issn 0887-6045 en_US
dc.identifier.other C1 en_US
dc.identifier.uri http://hdl.handle.net/10453/10015
dc.description.abstract Purpose ? A significant way of achieving high profitability is to retain existing customers who contribute to the service provider's revenue by continuously purchasing and paying more for products and services and building brand equity to the provider. The main objective of this study is to empirically examine and extend the knowledge underlying the linkage between service loyalty and brand equity performance outcomes in the context of business-to-business markets. It aims to develop and empirically test a theoretical model examining the antecedents and the outcomes of service loyalty in a business-to-business context. The model also aims to examine the relationship between service loyalty and customer share of wallet and price premium, as well as the links between the proposed antecedents (habitual buying, trust in the service provider, and perceived service quality) and service loyalty. en_US
dc.language en_US
dc.publisher Emerald Group Publishing en_US
dc.relation.isbasedon http://dx.doi.org/10.1108/08876040910955189 en_US
dc.title B2B services: Linking service loyalty and brand equity en_US
dc.parent The Journal of Services Marketing en_US
dc.journal.volume 23 en_US
dc.journal.number 3 en_US
dc.publocation Bradford, UK en_US
dc.identifier.startpage 175 en_US
dc.identifier.endpage 186 en_US
dc.cauo.name BUS.School of Marketing en_US
dc.conference Verified OK en_US
dc.for 150506 en_US
dc.personcode 0000020644 en_US
dc.personcode 780285 en_US
dc.personcode 0000049444 en_US
dc.percentage 100 en_US
dc.classification.name Marketing Theory en_US
dc.classification.type FOR-08 en_US
dc.edition en_US
dc.custom en_US
dc.date.activity en_US
dc.location.activity en_US
dc.description.keywords Business-to-business marketing, Customer loyalty, Customer services quality, Relationship marketing, Trust en_US


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