Browsing by Author "Wang Paul"

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Browsing by Author "Wang Paul"

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  • Archetypal analysis: a new way to segment markets based on extreme individuals 
    Li Shan; Wang Paul; Louviere Jordan; Carson Richard (Australian and New Zealand Marketing Academy Conference, 2003)
    Segmenting consumers into groups has long been used to gain marketing insights (e.g., Frank, Massey & Wind 1972). Many ways to identify segments have been proposed (e.g., Kaufman & Rousseeuw 1990), although most share ...
  • Assessing consumer vanity in Australia and China 
    Wang Paul (Australian and New Zealand Marketing Academy Conference, 2003)
    Given the unmistakable trend toward a more integrated global economy and the tremendous impact of vanity on consumer demand for countless goods and services, there exists a need for more cross-cultural research on the ...
  • Assessing motivations for sports volunteerism. 
    Wang Paul (Association for Consumer Research, 2004)
    Drawing on recent conceptual models on volunteer motivations developed mainly in social psychology, this study proposes that motivation for sports volunteerism is a multidimensional construct that comprises five distinct ...
  • Assessing the Acquiescence Bias of Online Research Data 
    Wang Paul; Menictas Constantinos; Fine Brian (ANZMAC 2011 Conference, 2011)
    The impact of acquiescence bias in online samples is real and deserves serious research attention. This paper assesses the impact of acquiescence bias of online respondents on research output. Specifically, this paper ...
  • Assessing the validity of brand equity constructs: A comparison of two approaches 
    Menictas Constantinos; Wang Paul; Louviere Jordan (University of Canterbury, 2010)
    This paper tests both the internal and external validity of the Erdem and Swait (1998) brand equity framework using two measurement modelling approaches, namely the relatively new Best-Worst Scaling (BWS) method (Finn and ...
  • Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format 
    Waller David; Wang Paul; Oppewal Harmen; Morrison Mark (ANZMAC, 2008)
    The introduction of a new technology into the marketplace generally is a risky endeavour for a company, however, when there are competing new technologies of which it is believed only one can survive, winning over customers ...
  • Comparing choice models across decision states: some preliminary results 
    Morrison Mark; Wang Paul; Oppewal Harmen; Waller David (Australian and New Zealand Marketing Academy Conference, 2005)
    During the decision-making process consumers pass through a series of stages or states as they progress from being aware of a new product category and/or offering to the final purchase choice. This paper presents preliminary ...
  • Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices 
    Wang Paul; Menictas Constantinos; Louviere Jordan (University of New South Wales, 2007)
  • A conceptual model of consumer decision states using information acceleration. 
    Oppewal Harmen; Morrison Mark; Rungie Cam; Waller David; Wang Paul; Louviere Jordan; Devinney Timothy (Australian and New Zealand Marketing Academy Conference, 2004)
    This paper introduces a conceptual framework for relationships between information acquisition and choice behaviour in new product adoption. The framework underlies a study that the authors are conducting with funding ...
  • Consumer characteristics and decision states: a study of new product purchase intention 
    Wang Paul; Morrison Mark; Oppewal Harmen; Waller David (Australian and New Zealand Marketing Academy Conference, 2006)
    While a number of studies have examined the measurement of certain consumer innovation characteristics during the purchase of a high-involvement product, the importance of these constructs can vary depending on the ...
  • Control Of Three-Phase Boost-Type Pwm Rectifier In Stationary Frame Under Unbalanced Input Voltage 
    Li Zelin; Li Yuefeng; Wang Paul; Zhu H; Liu Chengfei; Xu Wei (IEEE-Inst Electrical Electronics Engineers Inc, 2010)
    In the last decade, many methods for control of three-phase boost-type pulsewidth modulation (PWM) rectifier under unbalanced input voltage conditions have been studied and presented. These methods use the sequential ...
  • Decision states and information acceleration 
    Rungie Cam; Morrison Mark; Waller David; Wang Paul; Louviere Jordan; Oppewal Harmen; Devinney Timothy; Coltman Tim (Australian and New Zealand Marketing Academy Conference, 2004)
    This paper outlines an approach to information acceleration modeling that allows for more accurate and simpler assessment of the role of context and information on choices made by decision makers, including customers. ...
  • Decision states for purchasing a DVD player: a preliminary study 
    Waller David; Wang Paul; Oppewal Harmen; Morrison Mark; Rungie Cam; Louviere Jordan; Devinney Timothy (Australian and New Zealand Marketing Academy Conference, 2004)
    Consumers go through a series of states as they progress from becoming aware of a new product. category, or product offering, to making a final purchase decision. This paper presents preliminary results of a study into ...
  • Detecting attribute by covariate interactions in discrete choice model 
    Kwak Kyuseop; Wang Paul; Louviere Jordan (University of Canterbury, 2010)
    This paper introduces a simple way to identify attribute by covariate interactions in discrete choice models. This is important because modelling such interactions is an effective way to account for systematic taste variation ...
  • Forms of market orientation and business performance in China 
    Wang Paul; Tang Yiming; Tse Stone (Australian and New Zealand Marketing Academy Conference, 2006)
    China is going through a rapid transition phase from the old centrally planned economy to an increasingly open market economy. This paper examines whether the market orientation (MO) concept originally developed in the ...
  • How preferences change after receiving new product information in an experimental choice task 
    Waller David; Oppewal Harmen; Wang Paul; Morrison Mark (Australian and New Zealand Academy of Marketing, 2009)
    Discrete choice experiments typically assume that preference structures remain stable over time and over multiple exposures to information about choice alternatives. However, this assumption may not be valid when the study ...
  • Information Acceleration Effects on New Product Purchase Intention: The Case of Blu-Ray DVD Recorders 
    Waller David; Wang Paul; Oppewal Harmen; Morrison Mark (Otago University, 2007)
    The availability of relevant information is an important factor when customers are evaluating the purchase of a new technology. Information can be obtained from a range of sources, with varying levels of trustworthiness. ...
  • An integrative framework for measuring the extent to which organizational variables influence the success of process improvement programmes 
    Hung Richard; Lok Peter; Wang Paul; Walsh Paul; Crawford John (Blackwell Publishing Asia, 2006)
    Studies on the three types of process improvement programmes (Continuous Improvement, Reengineering and Benchmarking) have appeared many times in the literature. These studies suggest that certain organizational variables ...
  • Marketing and Business Performance of Construction SMEs in China 
    Wang Paul; Zhang Yuli; Tang Yiming (Emerald Group Publishing, 2005)
    Purpose – This study aims to examine the association between a number of variables pertaining to marketing strategy and business performance of small construction firms in Tianjin, China. Design/methodology/approach – ...
  • Marketing strategy and business performance: The case of small firms in China 
    Tang Yiming; Wang Paul; Zhang Yuli (Australian and New Zealand Marketing Academy Conference, 2005)
    This study investigates the effects of marketing-related variables on business performance of small firms in China. In this paper, we present the findings from a qualitative pilot study and a quantitative main survey. ...