Browsing by Author "Waller David"

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Browsing by Author "Waller David"

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  • Addressing the advertising of controversial products in China: An empirical approach 
    Fam Kim-Shyan; Waller David; Yang Zhilin (Springer, 2009)
    China is a country that has undertaken a great transformation since the late 1970¿s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development ...
  • Ad likeability and brand recall in Asia: a cross-cultural study. 
    Fam Kim; Waller David (Jannetti Publications Inc, 2005)
    It has been proposed that in order for advertising to be effective it must be liked by the consumers, with the rationale being that if an ad is liked, consumers will confer attention upon it, thereby creating an awareness ...
  • Advertising Agency Activities Used to Attract New Clients in Australia 
    Cusick Damien; Matheson Hamish; Waller David; Miller Matthew (Emerald Group Publishing, 2007)
    Advertising agencies, as communication professionals, should use "best practice" activities for promoting themselves to attract new clients. Presents the results of a survey of executives from the top advertising agencies ...
  • Advertising agency-client attitudes towards ethical issues in political advertising 
    Waller David (Springer, 2002)
    Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating ...
  • Advertising agency engagement and regulatory empowerment in the world of new media 
    Dickinson Sonia; Waller David; Kerr Gayle; Mortimer Kathy (ANZMAC, 2008)
    This paper examines how new media has impacted advertiser behaviours in relation to controversial advertising. This research seeks to explore the extent of advertiser engagement and regulatory empowerment in a new media ...
  • Advertising controversial products in the Asia Pacific: What makes them offensive? 
    Fam Kim; Waller David (Springer, 2003)
    The advertising of controversial products/services and the use of controversial images to "cut through the clutter" in the marketplace appears to be increasing around the world. However, apart from the general ethical ...
  • Advertising Education in Australia: Looking Back to the Future 
    Kerr Gayle; Patti Charles; Waller David (Sage Publications, 2009)
    In Australia, advertising is a $13 billion industry that needs a supply of suitably skilled employees. Over the years, advertising education has developed from vocational-based courses to degree courses across the country. ...
  • Advertising of controversial products: a cross-cultural study 
    Waller David; Fam Kim; Erdogan B (Emerald Group Publishing, 2006)
    Purpose - The purpose of this paper is to determine attitudes towards the advertising of certain controversial products/services and reasons for being offensive across four different countries, Malaysia, New Zealand, ...
  • Advertising standardisation in Australia: some preliminary results. 
    Waller David; Shao Alan (Academy of Word Business, Marketing and Management Development, 2004)
    With the increased globalisation of markets, the standardisation of products and promotion has developed. This study, which is part of a larger study on advertising agency practice, will focus on examining some preliminary ...
  • Advertising students' perceptions of skills and attributes for future employment 
    Waller David; Hingorani Anurag (Advertising Division of the Association for Education in Journalism and Mass Communication, 2009)
    Changes in the tertiary education are making universities and ecadcmicsmore accountable to stakekeholders. This can be difficult as there are multiple objectives from different stakeholders, including academic colleagues, ...
  • Agency-Client Relationship Factors Across Life-Cycle Stages 
    Fam Kim-Shyan; Waller David (Haworth Press, 2008)
    When an individual or an organization employs an advertising agency to assist in undertaking promotional activities, a number of factors are involved to ensure that the agency-client relationship runs smoothly. However, ...
  • An Analysis of Corporate Social Responsibility Disclosure by Advertising Agencies 
    Waller David; Lanis Roman (Australia and New Zealand Communication Association and La Trobe University, 2008)
    The corporate annual report has become more than a mandatory financial report for public companies, with many companies also using it as an important marketing communication tool. As corporate social responsibility (CSR) ...
  • Attitudes towards DTC advertising in Australia: an exploratory study. 
    Miller Kenneth; Waller David (American Meteorological Society, 2004)
    In Australia direct-to-consumer (DTC) advertising of prescription medicines is currently not permitted. Despite a government report that did not recommend a change, pharmaceutical companies have continued a campaign for ...
  • Brand awareness of new technology in the introduction stage: A study of Blu-Ray vs HD-DVD format 
    Waller David; Wang Paul; Oppewal Harmen; Morrison Mark (ANZMAC, 2008)
    The introduction of a new technology into the marketplace generally is a risky endeavour for a company, however, when there are competing new technologies of which it is believed only one can survive, winning over customers ...
  • Chinese negotiation practice: a perspective from New Zealand exporters 
    Stark Anna; Fam Kim; Waller David; Tian Zhilong (Emerald Group Publishing, 2004)
  • Client influence and advertising standardization: A survey of ad agencies 
    Waller David; Shao Alan; Bao Yeqing (Routledge, 2010)
    With increased globalization of markets, the standardization of products, services, and promotion activities has streamlined the work performed by advertising agencies. In this study, managing directors of Australian and ...
  • Comparing choice models across decision states: some preliminary results 
    Morrison Mark; Wang Paul; Oppewal Harmen; Waller David (Australian and New Zealand Marketing Academy Conference, 2005)
    During the decision-making process consumers pass through a series of stages or states as they progress from being aware of a new product category and/or offering to the final purchase choice. This paper presents preliminary ...
  • A conceptual model of consumer decision states using information acceleration. 
    Oppewal Harmen; Morrison Mark; Rungie Cam; Waller David; Wang Paul; Louviere Jordan; Devinney Timothy (Australian and New Zealand Marketing Academy Conference, 2004)
    This paper introduces a conceptual framework for relationships between information acquisition and choice behaviour in new product adoption. The framework underlies a study that the authors are conducting with funding ...
  • Consumer characteristics and decision states: a study of new product purchase intention 
    Wang Paul; Morrison Mark; Oppewal Harmen; Waller David (Australian and New Zealand Marketing Academy Conference, 2006)
    While a number of studies have examined the measurement of certain consumer innovation characteristics during the purchase of a high-involvement product, the importance of these constructs can vary depending on the ...
  • Consumer Offense Towards the Advertising of Some Gender-Related Products 
    Waller David (Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Inc., 2007)
    Causing people to take offense can occur when a marketer undertakes a controversial advertising campaign. What can make this a particularly important issue is when companies make what for many individuals is a controversial ...