Browsing by Author "Teichert Habil"

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Browsing by Author "Teichert Habil"

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  • Exploring consumer knowledge structures using associative network analysis 
    Teichert Habil; Schã¶Ntag K (John Wiley & Sons Ltd, 2010)
    This paper offers a new perspective on consumer knowledge analysis that combines Human Associative Memory (HAM) models from cognitive psychology with network analytic approaches in order to gain deeper insights into ...
  • Investigating research streams of conjoint analysis: A bibliometric study 
    Teichert Habil; Shehu Ermal (Verband der Hochschullehrer for Betriebswirtschaft e. V., 2010)
    Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single ...