Browsing by Author "Schlereth, Christian"

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Browsing by Author "Schlereth, Christian"

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  • Schlereth, Christian; Eckert, Christine; Skiera, Bernd (Springer, 2012)
    Willingness-to-pay has always been conceptualized as a point estimate, frequently as the price that makes the consumer indifferent between buying and not buying the product. In contrast, this article estimates willingness-to-pay ...