Browsing by Author "Schlereth, Christian"

UTSePress Research/Manakin Repository

Search UTSePress Research

Browse

My Account

Browsing by Author "Schlereth, Christian"

Sort by: Order: Results:

  • Schlereth, Christian; Eckert, Christine; Skiera, Bernd (Springer, 2012)
    Willingness-to-pay has always been conceptualized as a point estimate, frequently as the price that makes the consumer indifferent between buying and not buying the product. In contrast, this article estimates willingness-to-pay ...