Browsing by Author "Rungie Cam"

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Browsing by Author "Rungie Cam"

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  • A conceptual model of consumer decision states using information acceleration. 
    Oppewal Harmen; Morrison Mark; Rungie Cam; Waller David; Wang Paul; Louviere Jordan; Devinney Timothy (Australian and New Zealand Marketing Academy Conference, 2004)
    This paper introduces a conceptual framework for relationships between information acquisition and choice behaviour in new product adoption. The framework underlies a study that the authors are conducting with funding ...
  • Decision states and information acceleration 
    Rungie Cam; Morrison Mark; Waller David; Wang Paul; Louviere Jordan; Oppewal Harmen; Devinney Timothy; Coltman Tim (Australian and New Zealand Marketing Academy Conference, 2004)
    This paper outlines an approach to information acceleration modeling that allows for more accurate and simpler assessment of the role of context and information on choices made by decision makers, including customers. ...
  • Decision states for purchasing a DVD player: a preliminary study 
    Waller David; Wang Paul; Oppewal Harmen; Morrison Mark; Rungie Cam; Louviere Jordan; Devinney Timothy (Australian and New Zealand Marketing Academy Conference, 2004)
    Consumers go through a series of states as they progress from becoming aware of a new product. category, or product offering, to making a final purchase decision. This paper presents preliminary results of a study into ...
  • Structural Choice Modelling: Theory and Applications to Combining Choice Experiments 
    Louviere Jordan; Rungie Cam; Coote Leonard (Public Knowledge Project - Open Journal Systems, 2011)
    We propose and describe a comprehensive theoretical framework that integrates choice models and structural equation models. Referred to as ¿structural choice modelling,¿ the framework easily combines data from separate but ...