During the decision-making process consumers pass through a series of stages or states as they progress from being aware of a new product category and/or offering to the final purchase choice. This paper presents preliminary ...

The concurrent use of customer centric marketing and perishable asset revenue management practices can dampen demand as a result of unfairness perceptions. In this paper, we provide a model for explaining variations in ...

The successful management of frontline staff is important for service organisations as customers often make evaluative judgements of the service encounter through interactions with these staff. The behaviour and attitude ...

The paper reports on the author's experiences with a range of applications for analysing and mapping unstructured data from two research projects connected to exploring marketing decision-making and future marketing ...

This study investigates the effects of marketing-related variables on business performance of small firms in China. In this paper, we present the findings from a qualitative pilot study and a quantitative main survey. ...

We analyse the satisfaction mirror the positive but atheoretical correlation between customer satisfaction and employee job satisfaction using a set of theories and constructs from social psychology in order to identify ...

Studies of tourism demand are numerous. But studies of how consumers apportion discretionary resources to tourism and across other competing categories of discretionary expenditure are non-existent. Therefore, how ...