Browsing by Author "Pearce, Rikki"

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Browsing by Author "Pearce, Rikki"

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  • Greenacre, Luke; Burke, Paul; Denize, Sara; Pearce, Rikki (Jordan Whitney Enterprises, Inc, 2012)
    Word-of-Mouth communication is an invaluable source of information for consumers. A comprehensive understanding of the flow of market information through interpersonal networks is therefore of unique theoretical and practical ...