Browsing by Author "Pattinson Hm"

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Browsing by Author "Pattinson Hm"

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  • Exploring Client Scenarios Associated With Scenario Planning 
    Freeman Oliver; Pattinson Hm (Elsevier Sci Ltd, 2010)
    All scenario planning projects have a 'client' and one of the most challenging tasks facing a scenario planner is the client's role or position in the way projects are conceptualized, delivered and received. The scenario ...
  • Marketers Expressing The Future: Scenario Planning For Marketing Action 
    Pattinson Hm; Sood Suresh (Elsevier Sci Ltd, 2010)
    Thomas Friedman exhorts us to imagine the future [1] - we urge marketers to invent the future, to learn the future faster, and to deliver the future earlier. Marketers are asked to develop scenarios about emerging technologies ...