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Browsing by Author "Menictas Constantinos"

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Assessing the Acquiescence Bias of Online Research Data

Wang Paul; Menictas Constantinos; Fine Brian (ANZMAC 2011 Conference, 2011)

The impact of acquiescence bias in online samples is real and deserves serious research attention. This paper assesses the impact of acquiescence bias of online respondents on research output. Specifically, this paper ...
Assessing the validity of brand equity constructs: A comparison of two approaches

Menictas Constantinos; Wang Paul; Louviere Jordan (University of Canterbury, 2010)

This paper tests both the internal and external validity of the Erdem and Swait (1998) brand equity framework using two measurement modelling approaches, namely the relatively new Best-Worst Scaling (BWS) method (Finn and ...
Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices

Wang Paul; Menictas Constantinos; Louviere Jordan (University of New South Wales, 2007)
The superiority of panel research: a fast food choice modeling case study using online panel research

Fine Brian; Menictas Constantinos; Wei Xin (ESOMAR, 2007)
Testing the Erdem and Swait Brand Equity Framework Using Latent Class Structural Equation Modelling

Wang Paul; Menictas Constantinos; Louviere Jordan (Australian and New Zealand Academy of Management, 2007)

This paper tests the Erdem and Swait (1998) brand equity framework using latent class structural equation modelling. While there are a number of conceptual and measurement models of brand equity in the literature, we ...
Validating the Factor Structure of the Self-Report Psychopathy Scale in a Community Sample

Mahmut Mk; Menictas Constantinos; Stevenson Rj; Homewood J (Amer Psychological Assoc, 2011)

Currently, there is no standard self-report measure of psychopathy in community-dwelling samples that parallels the most commonly used measure of psychopathy in forensic and clinical samples, the Psychopathy Checklist. A ...
When the Real World Problem is Extremely Complex, How do We Overcome Excessive Cognitive Load When Mirroring Intensive and Intricate Conditions in Research?

Fine Brian; Bray Damien; Wang Paul; Menictas Constantinos (AMSRS, 2009)

This paper presents a case study of new product development (NPD) for a private health insurance (PHI) provider in Australia. The information respondents need to process when considering PHI in Australia is extremely complex ...

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Browsing by Author "Menictas Constantinos"

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Browsing by Author "Menictas Constantinos"