Browsing by Author "Kerr Gayle"

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Browsing by Author "Kerr Gayle"

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  • Advertising agency engagement and regulatory empowerment in the world of new media 
    Dickinson Sonia; Waller David; Kerr Gayle; Mortimer Kathy (ANZMAC, 2008)
    This paper examines how new media has impacted advertiser behaviours in relation to controversial advertising. This research seeks to explore the extent of advertiser engagement and regulatory empowerment in a new media ...
  • Advertising Education in Australia: Looking Back to the Future 
    Kerr Gayle; Patti Charles; Waller David (Sage Publications, 2009)
    In Australia, advertising is a $13 billion industry that needs a supply of suitably skilled employees. Over the years, advertising education has developed from vocational-based courses to degree courses across the country. ...
  • Testing advertising via new media: An exploratory study of advertising practitioner attitudes 
    Kerr Gayle; Dickinson Sonia; Waller David; Mortimer Kathy (Australian and New Zealand Communication Association, 2009)
    New media, as a free and universal communication tool, has had an impact on the power of the general public to comment on a variety of issues. As the public can comment favourably or unfavourably on advertisements, such ...