Browsing by Author "Hjort, K"

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Browsing by Author "Hjort, K"

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  • Hjort, K; Lantz, B; Ericsson, D; Gattorna, John (Emerald Group Publishing Limited, 2013)
    Purpose - The purpose of this paper is twofold: first, to empirically test whether a 'one size fits all' strategy fits the fashion e-commerce business and second, to evaluate whether consumer returns are a central aspect ...