Browsing by Author "Hennig-Thurau, T"

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Browsing by Author "Hennig-Thurau, T"

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  • Volckner, F; Sattler, Henrik; Hennig-Thurau, T; Ringle, Christian (Sage Publications Inc, 2010)
    Although substantial differences between product quality and service quality have spurred service research for the past 30 years, studies of brand extension success drivers in a services context measure the core driver of ...