Browsing by Author "Hair, J.F."

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Browsing by Author "Hair, J.F."

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  • Hair, J.F.; Ringle, Christian; Sarstedt, M. (M.E. Sharpe, Inc., 2011)
    Structural equation modeling (SEM) has become a quasi-standard in marketing and management research when it comes to analyzing the cause-effect relations between latent constructs. For most researchers, SEM is equivalent ...