Browsing by Author "Groth, Markus"

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Browsing by Author "Groth, Markus"

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  • Rauyruen, Papassapa; Groth, Markus; Miller, Ken (Emerald Group Publishing, 2009)
    Purpose ? A significant way of achieving high profitability is to retain existing customers who contribute to the service provider's revenue by continuously purchasing and paying more for products and services and building ...