Browsing by Author "Greenley, Gordon"

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Browsing by Author "Greenley, Gordon"

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  • Lings, Ian; Greenley, Gordon (University of Western Australia, 2005)
  • Lings, Ian; Greenley, Gordon (Sage Publications Inc, 2005)
    Internal marketing has been discussed in the management and academic literature for more than three decades, yet it remains ill defined and poorly operationalized. This article responds to calls to develop a single, clear ...
  • Rudd, John; Greenley, Gordon; Beatson, Amanda; Lings, Ian (Elsevier Inc, 2008)
    This article extends the debate regarding the relationship between strategic planning and performance. It addresses criticism of previous empirical studies that have largely investigated direct and bi-variate relationships, ...