Browsing by Author "Goos, P"

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Browsing by Author "Goos, P"

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  • Vermeulen, B; Goos, P; Scarpa, Riccardo; Vandebroek, L. (Springer, 2011)
    In this paper, we propose a new criterion for selecting efficient conjoint choice designs when the interest is in quantifying willingness to pay (WTP). The new criterion, which we call the WTP-optimality criterion, is based ...