This paper explores the differences between communicating with consumers in emerging economies compared with those in more developed economies. The nature of emerging markets is discussed in order to highlight differences ...

By means of a case study, this article explores the evolution of international business relationships. Spanning a 40-year period, relationships between an American licensor, an Australian manufacturing firm, and a Thai ...

Most studies on the impact of culture on the development of relationships and formation of networks in developing country markets are based on the etic approach which depends on evaluating markets by applying a set ...