Browsing by Author "Dowling, Grahame"

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Browsing by Author "Dowling, Grahame"

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  • Devinney, Timothy; Dowling, Grahame; Collins, Michael (World Advertising Research Center Limited, 2005)
    Much has been written about the working relationship of advertising agencies and their clients. This paper examines whether advertising agency and client managers use the same mental models to evaluate the creative execution ...
  • Dowling, Grahame (University of California, Berkeley, Haas School of Business, 2006)
    With the recent loss of public confidence in firms in America, Australia, Britain, and other countries, more companies are being forced to promote themselves to their internal and external stakeholders in order to maintain ...
  • Dowling, Grahame; Otubanjo, Tayo (Springer, 2011)
    Many researchers have expressed frustration with the current state of scholarship about corporate and organizational identity. There are multiple definitions and confusion about the antecedents and consequences of each ...
  • Dowling, Grahame; Moran, Peter (University of California, Berkeley, Haas School of Business, 2012)
    While there is widespread support for the notion that organizations with better reputations outperform their rivals, there is uncertainty about how to create such a reputation, especially among the managers responsible for ...
  • Devinney, Timothy; Dowling, Grahame; Perm-Ajchariyawong, Nidthida (Palgrave Macmillan Limited, 2008)
    We suggest that the annual rankings of business schools have acquired a legitimacy that unduly defines the organizational field in a manner that makes it difficult and risky for most schools to manage to this measure of ...
  • Dowling, Grahame (Palgrave Macmillan Ltd, 2006)
    Corporate Boards, CEOs, CFOs, consultants, investors and academics are all interested in the question of ? if and how corporate reputations create financial value for companies. To date, much of the research that tests the ...
  • Auger, Patrice; Devinney, Timothy; Dowling, Grahame; Eckert, Christine; Lin, Nidthida (Massachusetts Institute of Technology, 2013)
    How much does a company's reputation matter in recruiting?
  • Dowling, Grahame; Gardberg, Naomi (Oxford University Press, 2012)
    While corporate reputation's (CR) benetlts arc known and lauded, its nat ure as an intangible asset causes its measurement to remain elusive. We describe methodological issues faced by CR researchers, including the thorny ...
  • Dowling, Grahame; Weeks, W. (Emerald Group Publishing Ltd, 2011)
    Purpose: Now more than ever, businesses need to understand what the media is saying about them. The authors describe three types of media analysis: salience and sentiment analysis; theme and contradiction analysis; and ...
  • Auger, Patrice; Devinney, Timothy; Dowling, Grahame; Eckert, Christine; Perm-Ajchariyawong, Nidthida (Academy of Management, 2011)
  • Dowling, Grahame; Weeks, Warren (Massachusetts Institute of Technology, 2008)
    An important but often overlooked aspect of executive leadership is the creation of a good corporate reputation and the use of this asset to enhance organizational performance. There is accumulating evidence that a company's ...