This paper examined key antecedents and outcome of brand credibility in services. Based on the literature on signaling theory, a conceptual model was proposed and tested by a sample of 318 customers of mobile phone ...

We present a conceptual model and preliminary empirical assessment drawing on data from a sample of 117 members of a mortgage brokerage customer club to examine how market orientation and social capital relates to customer ...

Capacity constrained service firms simultaneously employ customer centric marketing (CCM) and perishable asset revenue management (PARM), which can create conflicts and perceived unfairness for the consumer. We first ...