Buttle, Francis, MGSM, Macquarie University
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Vol 2, No 2 (2012) - Articles
Relating Word-of-Mouth to Corporate Reputation
Abstract PDF
ISSN: 1837-0667
Author Details
ISSN: 1837-0667
Public Communication Review
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Keywords
Communication
Computer discourse analysis
Computer mediated
Crisis Communication
First Timer Voters
French Newspaper web sites
French language
Issue management, risk, crisis, management fashion, NGOs, CSR, public policy
Keywords. Corporate reputation, word of mouth, negative word of mouth, customer dissatisfaction, public relations.
Maple Leaf Foods
Nuclear Power
Online Media
Political Communications
Political Websites
Public Communication
Public sphere
Social media
Strategic communication, communication management, social media, Delphi study, survey, Germany, trends
Twitter, strategic political communication, election campaigns, digital media, Sweden
User-generated content
video games, online games, MMORPGs, elderly, silvergamers, targeting
ISSN: 1837-0667