Applying Conjoint Analysis to Study Attitudes of Thai Government Organisations

Natee Suriyanon
Visuth Chovichien


This article presents the application of choice-based conjointanalysis to analyse the attitude of Thai government organisationstowards the restriction of the contractor’s right to claimcompensation for unfavourable effects from undesirable events.The analysis reveals that the organisations want to restrict only 6out of 14 types of the claiming rights that were studied. The rightthat they want to restrict most is the right to claim for additionaldirect costs due to force majeure. They are willing to pay between0.087% - 0.210% of the total project direct cost for restricting eachtype of contractor right. The total additional cost for restrictingall six types of rights that the organisations are willing to pay is0.882%. The last section of this article applies the knowledgegained from a choice based conjoint analysis experiment to theanalysis of the standard contract of the Thai government. Theanalysis reveals three types of rights where Thai governmentorganisations are willing to forego restrictions, but the presentstandard contract does not grant such rights.

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